A recent Tesla Motors - Hyatt Hotels partnership really irks me.
Tesla maybe chasing high-market now,
but it's ultimatum is mass change.
The lack of electric car charging infrastructure is a lie built an anti-consumer model of what a "refueling station" needs to be. We already know most gas stations stay alive by gouging us on Slim Jims, not Ultra 94.
So rather than putting in three custom-fab Tesla charging stations in a global network of 753 Hyatt hotels... why not consider how to make just 1% of the 120,000,000 homes in America the new "gas station mini-merchants?"
How hard is it to run a publicly-acessible electric outlet to your mailbox? Toss in a gov subsidized RFID payment system. Kick back 1% to the homeowner. Imagine.
Given Tesla's high-profile financiers (PayPal co-founder Elon Musk, Google co-founders Brin and Page, and former eBay Pres Jeff Skoll) I find it hard to believe the democratization of electric car charging has not already come up.
C'mon guys, the missing link, the recharging network is already here.
If you can't charge 4 wheels off the same 240V uberplug that sucks 75lbs of water out of my laundry in 60 minutes then perhaps you're in the wrong business sector.
It's not about brand synergy.
It's about brand mission.
About Me
- - C
- I like movement. Change. Evolution. I like to knowing what I did yesterday made an impact on where I am today. I like the roar of an engine at high RPM on an open road. I like the rhythm of a dance through clouds of fresh powder. I like great conversations with good people that turn into a ripple in the fabric of possibility. I like feeling someone's soul in their words. I like inspiring the best is every person, every thing. I like the melody of music I've never heard, but always known. I like exploring the diversity of people, ideas, places, and times. I like taking ten things and synthesizing them into into one. I like discovering something new about the world every day.
No comments:
Post a Comment