Define

What defines service? I mean good, ground-breaking service?

I have an oil change place I go to once/month, Economy Oil Change of Vernon, CT. Everytime I go I walk away amazed. Not just satisfied... amazed. While you wait they offer coffee, hot chocolate, free snacks, and magazines. That's nothing too out of the ordinary. The difference is that these guys get you serviced faster than it would take you to read a single article in Newsweek.

In less than 5 minutes your oil's changed, windshield cleaned, car vaccuumed, and fluids filled. My last trip I actually tried to eat through a snack pack of Cheetos before they called my name. It's hopeless. They're that fast.

Consider going to the bathroom and coming out with your car cleaned and ready for you. There's a difference between exceeding customer expectations and defining a new standard.

Consider what'd happen if biz started thinking about new ways to define a new standard, than just exceed the old standard.