Thursday, September 14, 2006

Niche

12:01am: Late night real estate brainstorming session. Frustrated, I think, something's got to give. Adverts are ineffective. Calls are dropping off. The first bounced mortgage payment will arrive in less than a month. In the afterthoughts of a thousand failed ideas on how to reach the current props' target market, an epiphany hits. What if none of this is truly my target market? Dots connect. ThoughtSpeed engages. Change thoughts to the frame of a new target market and ideas begin to flow forth like a torrent.

What if more businesses got just as honest with themselves? What new, great innovations could be concocted by focusing on value-add, than just be-all?

ThoughtSpeed implies... quite a bit.

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